I was given this book to read today. I am on a three day course over three weeks to uncover the mysteries of marketing and marketeers. It’s all very interesting, but not six hours interesting, which is nearly how long I spent in the room being demystified and mystified in equal measures.
I can’t say I’d ever want a job in marketing but I do have to consider the issues and then market services in my job. Apparently we must be distinct in the difference between services and product. Although in our case it is separate again, being an offer. I really don’t like that term myself. You see, you can proffer your offer and potential recipients can offer to stick it up your arse for you, after all that. Anyway, there will be less of that if I get the marketing bang on. Allegedly.
Reading that back it looks like I might be offering services! Well I am, but not THOSE kind. Although come to think of it I am sure marketing the oldest profession is a darn sight easier than marketing Skills for Life courses. LOL 🙂