Rudimental, whose latest track I posted yesterday, are a four-piece outfit from my old stamping ground of Hackney. Interestingly, one of their older videos involves them running round North London in white rabbit suits. Their latest video to ‘Feel the Love’ left the rabbits behind and in the process intrigued me – featuring horses & riders in an über urban environment, so, I hopped on the Google, as you do.
Turns out, they shot it at the Fletcher Street Urban Riding Club in Philadelphia, an amazing project that tackles unemployment, drug culture and crime through mentoring young people as they become involved with the horses. Like every good grass roots project, they need to fundraise so you can click here for donations and here to buy photographer Martha Camarillo’s book.
It reminds me a little of Mudchute City Farm where I used to ride with a friend, on the Isle of Dogs, behind Asda. The Fletcher Street project looks edgier somehow. I think it’s riding in hoods, not helmets, that does it. I was in Philadelphia once, the ‘City of Brotherly Love’.
I wish I’d gone to Fletcher Street.
Perhaps next time…